Retargeting enables you to engage with people that are likely to convert, which gives you the opportunity to improve your return on investment (ROI). By focusing on high-value audiences, you can increase the effectiveness of your campaigns and maximize your budget. 

With proper retargeting techniques, advertisers can deliver tailored messages to relevant consumers on different channels, such as web banner ads, mobile app push notifications and emails. 

 Retargeting is cost effective compared to traditional advertising methods like pay-per-click campaigns. You are able to spend your marketing budget more efficiently by targeting users who have already shown an interest in your business and website. 

Retargeting enables you to reach prospects that may have visited your website or interacted with you on social media, but did not convert. This helps to create a more targeted audience and gives you the opportunity to try different messaging strategies to encourage conversions.

Retargeting allows you to reach and engage with a larger audience that has already shown an interest in your business or website. This visibility helps to increase brand awareness, which can lead to an increase in conversions and sales.