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What does Above-the-Fold mean?

Updated: Mar 27

Content which appears on a website without requiring scrolling. It is typically at the very top of a webpage and designed to be immediately visible when loading. Above the fold content should be succinct, convey the message you want to give visitors quickly, and be optimized for a variety of devices. Mobile users will especially appreciate if your above the fold content is responsive.

When deciding what content should appear above the fold, it's important to keep in mind that this is often the first impression potential customers will have of your website. Ensure that your content prominently displays the most important information about your business, such as its mission statement, contact information, and ways to take action. Additionally, it's beneficial to include visuals such as images or videos in order to help visitors remember you more easily.

Above the fold content should be carefully crafted in order to make sure it provides users the information they need in an easy-to-navigate way. User experience should always be a priority; ensure that key information is clear and concisely presented, with proper headings, sections, and calls to action. Content above the fold should also be optimized for all devices; visitors accessing your site from their smartphones or tablets should be able to get the same information as those accessing from their desktop. Finally, make sure all above the fold content is kept up-to-date; visitors are unlikely to return to a website if they don’t trust the accuracy of its content.

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